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Item Details
Title: CRITICAL MARKETING
ISSUES IN CONTEMPORARY MARKETING
By: Mark Tadajewski (Editor), Douglas T. Brownlie (Editor)
Format: Paperback

List price: £50.99
Our price: £28.04
Discount:
45% off
You save: £22.95
ISBN 10: 0470511982
ISBN 13: 9780470511985
Availability: Usually dispatched within 1-2 days.
 Delivery rates
Stock: Currently 2 available
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 20 March, 2008
Pages: 414
Description: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
Synopsis: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing.
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Non-returnable
Some other items by this author:
BUSINESS-TO-BUSINESS MARKETING (HB)
CRITICAL MARKETING (HB)
CRITICAL MARKETING STUDIES (HB)
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING
EXPANDING DISCIPLINARY SPACE: ON THE POTENTIAL OF CRITICAL MARKETING (HB)
FOUNDATIONS OF MARKETING THOUGHT
HISTORICAL RESEARCH IN MARKETING MANAGEMENT (HB)
INTERNATIONAL PERSPECTIVES OF MARKETING THEORY (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (HB)
KEY CONCEPTS IN CRITICAL MANAGEMENT STUDIES (PB)
MACROMARKETING (HB)
MARKETING THEORY (HB)
NEW DIRECTIONS IN CRITICAL MARKETING STUDIES (HB)
NONPROFIT MARKETING (HB)
PHILOSOPHY OF MARKETING (HB)
RETHINKING MARKETING (HB)
RETHINKING MARKETING (PB)
THE HISTORY OF MARKETING THOUGHT (HB)
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY
THE ROUTLEDGE COMPANION TO MARKETING HISTORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY
THE SAGE HANDBOOK OF MARKETING THEORY (HB)
THE SAGE HANDBOOK OF MARKETING THEORY (PB)

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