| Title:
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KEY ACCOUNT MANAGEMENT
THE DEFINITIVE GUIDE |
| By: |
Malcolm McDonald, Diana Woodburn |
| Format: |
Paperback |
| List price:
|
£38.95 |
| Our price: |
£35.06 |
| Discount: |
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| You save:
|
£3.89 |
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| ISBN 10: |
047097415X |
| ISBN 13: |
9780470974155 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
21 January, 2011 |
| Edition: |
3rd Revised edition |
| Pages: |
496 |
| Description: |
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. |
| Synopsis: |
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Topics include why key account management has become so critical to commercial success; the role of key management in strategic planning; how companies build profitable relationships with their customers; and what it takes to be a successful key account manager. |
| Illustrations: |
ill |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |