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Item Details
Title: MARKETING FOR A SMALL BUSINESS
By: Ricardo Machado, Cecile Nieuwenhuizen
Format: Paperback

List price: £15.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0702135542
ISBN 13: 9780702135545
Publisher: JUTA ACADEMIC
Pub. date: 6 February, 1997
Series: Small Business Management Series
Pages: 191
Description: This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. Different aspects of marketing strategy relevant to a small business are also dealt with.
Synopsis: This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the target market or the specific area where their product or service is directed. Different aspects of marketing strategy relevant to a small business are also dealt with. These include planning and promotion of a product, its distribution and establishing the correct price in relation to competition in the market.
Illustrations: illustrations
Publication: South Africa
Imprint: Juta Academic
Returns: Non-returnable
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