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Item Details
| Title:
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MARKETING FOR A SMALL BUSINESS
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| By: |
Ricardo Machado, Cecile Nieuwenhuizen |
| Format: |
Paperback |
| List price:
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£15.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0702135542 |
| ISBN 13: |
9780702135545 |
| Publisher: |
JUTA ACADEMIC |
| Pub. date: |
6 February, 1997 |
| Series: |
Small Business Management Series |
| Pages: |
191 |
| Description: |
This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. Different aspects of marketing strategy relevant to a small business are also dealt with. |
| Synopsis: |
This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the target market or the specific area where their product or service is directed. Different aspects of marketing strategy relevant to a small business are also dealt with. These include planning and promotion of a product, its distribution and establishing the correct price in relation to competition in the market. |
| Illustrations: |
illustrations |
| Publication: |
South Africa |
| Imprint: |
Juta Academic |
| Returns: |
Non-returnable |
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