| Title:
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THE POLITICAL MARKETING REVOLUTION
TRANSFORMING THE GOVERNMENT OF THE UK |
| By: |
Jennifer Lees-Marshment |
| Format: |
Paperback |
| List price:
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£19.99 |
| Our price: |
£17.99 |
| Discount: |
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£2.00 |
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| ISBN 10: |
0719063078 |
| ISBN 13: |
9780719063077 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
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| Publisher: |
MANCHESTER UNIVERSITY PRESS |
| Pub. date: |
24 June, 2004 |
| Pages: |
256 |
| Description: |
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers. -- . |
| Synopsis: |
This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organisations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands. The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide their own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. Whilst recognising the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides. -- . |
| Publication: |
UK |
| Imprint: |
Manchester University Press |
| Returns: |
Returnable |