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Item Details
Title: MALCOLM MCDONALD ON MARKETING PLANNING
UNDERSTANDING MARKETING PLANS AND STRATEGY
By: Malcolm McDonald
Format: Paperback

List price: £26.99
Our price: £24.29
Discount:
10% off
You save: £2.70
ISBN 10: 0749478217
ISBN 13: 9780749478216
Availability: Usually dispatched within 3-5 days.
 Delivery rates
Stock: Currently 1item in stock
Publisher: KOGAN PAGE LTD
Pub. date: 3 November, 2016
Edition: 2nd Revised edition
Pages: 192
Description: Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
Synopsis: A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
Publication: UK
Imprint: Kogan Page Ltd
Returns: Returnable
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