PERSPECTIVES ON INTERNATIONAL MARKETING - RE-ISSUED by Stanley Paliwoda (Editor) ( 9780415657693 )

Item Details

Title:

PERSPECTIVES ON INTERNATIONAL MARKETING - RE-ISSUED

By:

Stanley Paliwoda (Editor)

Format:

Hardback

List price:

£36.99

Our price:

£35.88

Discount:

3% off

You save:

£1.11

ISBN 10:

0415657695

ISBN 13:

9780415657693

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Stock:

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

27 November, 2012

Edition:

Re-issue

Series:

Routledge Library Editions: International Business

Pages:

Synopsis:

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Publication:

Imprint:

Routledge

Returns:

Returnable

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