| Title:
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INTERNATIONAL MARKETING
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| By: |
Stanley Paliwoda, Michael Thomas Market Analyst |
| Format: |
Paperback |
| List price:
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£54.99 |
| Our price: |
£49.49 |
| Discount: |
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| You save:
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£5.50 |
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| ISBN 10: |
0750622415 |
| ISBN 13: |
9780750622417 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
2 September, 1998 |
| Edition: |
3rd Revised edition |
| Pages: |
530 |
| Description: |
Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing. |
| Synopsis: |
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography. |
| Illustrations: |
bibliography |
| Publication: |
UK |
| Imprint: |
Butterworth-Heinemann Ltd |
| Returns: |
Returnable |