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Item Details
Title: INTERNATIONAL CASES IN TOURISM MANAGEMENT
By: Susan Horner, John Swarbrooke
Format: Paperback

List price: £49.99
Our price: £44.99
Discount:
10% off
You save: £5.00
ISBN 10: 0750655143
ISBN 13: 9780750655149
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 9 December, 2003
Pages: 410
Description: Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.
Synopsis: International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Illustrations: black & white illustrations
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Returnable
Some other items by this author:
A CENTURY OF DESPOTISM IN NAPLES AND SIC (HB)
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A CENTURY OF DESPOTISM IN NAPLES AND SICILY
A CENTURY OF DESPOTISM IN NAPLES AND SICILY (HB)
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BUSINESS TRAVEL AND TOURISM
BUSINESS TRAVEL AND TOURISM
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CONSUMER BEHAVIOUR IN TOURISM
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CONSUMER BEHAVIOUR IN TOURISM (HB)
CONSUMER BEHAVIOUR IN TOURISM (PB)
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CONTEMPORARY HOSPITALITY AND TOURISM MANAGEMENT ISSUES IN CHINA AND INDIA
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EIN JAHRHUNDERT DES DESPOTISMUS IN NEAPEL UND SICILIEN
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GREEK VASES HISTORICAL AND DESCRIPTIVE
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INTERNATIONAL CASES IN TOURISM MANAGEMENT
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