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Item Details
Title: CORPORATE INNOVATION (RLE MARKETING)
MARKETING AND STRATEGY
By: Gordon Foxall
Format: Hardback

List price: £145.00
Our price: £140.65
Discount:
3% off
You save: £4.35
ISBN 10: 1138792403
ISBN 13: 9781138792401
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 22 August, 2014
Series: Routledge Library Editions: Marketing
Pages: 282
Description: Originally published: London: Croom Helm, 1984.
Synopsis: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Publication: UK
Imprint: Routledge
Returns: Returnable
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ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (HB)
ADVANCED INTRODUCTION TO CONSUMER BEHAVIOR ANALYSIS (PB)
CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR ANALYSIS (HB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIORAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT (HB)
CONSUMERS IN CONTEXT (PB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (HB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (PB)
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION
CORPORATE INNOVATION (PB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (HB)
HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (PB)
INTENTIONAL BEHAVIORISM
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE (HB)
INTERPRETING CONSUMER CHOICE (PB)
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING IN THE SERVICE INDUSTRIES (PB)
MARKETING PSYCHOLOGY (PB)
PERSPECTIVES ON CONSUMER CHOICE (HB)
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (RLE MARKETING) (HB)
THE MARKETING FIRM (HB)
THEORY OF THE MARKETING FIRM (HB)

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