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Item Details
Title: CORPORATE INNOVATION
MARKETING AND STRATEGY
By: Gordon Foxall
Format: Paperback

List price: £45.99
Our price: £41.39
Discount:
10% off
You save: £4.60
ISBN 10: 1138966827
ISBN 13: 9781138966826
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 26 November, 2015
Series: Routledge Library Editions: Marketing
Pages: 286
Synopsis: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Publication: UK
Imprint: Routledge
Returns: Returnable
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CONSUMER BEHAVIOUR (HB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR (PB)
CONSUMER BEHAVIOUR ANALYSIS (HB)
CONSUMER PSYCHOLOGY FOR MARKETING (PB)
CONSUMER PSYCHOLOGY IN BEHAVIORAL PERSPECTIVE (PB)
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT
CONSUMERS IN CONTEXT (HB)
CONSUMERS IN CONTEXT (PB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (HB)
CONTEXT AND COGNITION IN CONSUMER PSYCHOLOGY (PB)
CORPORATE INNOVATION
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HANDBOOK OF DEVELOPMENTS IN CONSUMER BEHAVIOUR (HB)
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INTENTIONAL BEHAVIORISM
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE
INTERPRETING CONSUMER CHOICE (HB)
INTERPRETING CONSUMER CHOICE (PB)
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES
MARKETING IN THE SERVICE INDUSTRIES (HB)
MARKETING IN THE SERVICE INDUSTRIES (PB)
MARKETING PSYCHOLOGY (PB)
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STRATEGIC MARKETING MANAGEMENT
STRATEGIC MARKETING MANAGEMENT
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STRATEGIC MARKETING MANAGEMENT (RLE MARKETING) (HB)
THE MARKETING FIRM (HB)
THEORY OF THE MARKETING FIRM (HB)

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