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Item Details
| Title:
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RELATIONSHIP SELLING AND SALES MANAGEMENT
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| Volume: |
WITH Act! Express CD-ROM |
| By: |
Mark Johnston, Greg W. Marshall |
| Format: |
Mixed media product |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0071113428 |
| ISBN 13: |
9780071113427 |
| Publisher: |
MCGRAW-HILL EDUCATION - EUROPE |
| Pub. date: |
1 August, 2004 |
| Description: |
Fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). The 70/30 coverage allocation aims to reflect the opinions expressed through market research. This book is written for appropriate use both at the college/university setting and the community college/junior college setting. |
| Synopsis: |
"Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker's "Sales Force Management" text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting. |
| Publication: |
US |
| Imprint: |
McGraw Hill Higher Education |
| Returns: |
Non-returnable |
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