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Item Details
Title: CONTEMPORARY SELLING
BUILDING RELATIONSHIPS, CREATING VALUE
By: Mark W. Johnston, Greg W. Marshall
Format: Electronic book text

List price: £46.99


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ISBN 10: 1136324453
ISBN 13: 9781136324451
Publisher: TAYLOR & FRANCIS EBOOKS
Pub. date: 15 August, 2013
Edition: 4th Revised edition
Pages: 440
Synopsis: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: `Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter `Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroomRole-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposalVideo material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .
Illustrations: 80 black & white illustrations, 30 black & white line drawings
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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