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Item Details
Title:
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CONTEMPORARY SELLING
BUILDING RELATIONSHIPS, CREATING VALUE |
By: |
Mark W. Johnston, Greg W. Marshall |
Format: |
Electronic book text |
List price:
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£46.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1136324453 |
ISBN 13: |
9781136324451 |
Publisher: |
TAYLOR & FRANCIS EBOOKS |
Pub. date: |
15 August, 2013 |
Edition: |
4th Revised edition |
Pages: |
440 |
Synopsis: |
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: `Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world In-chapter `Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroomRole-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposalVideo material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 . |
Illustrations: |
80 black & white illustrations, 30 black & white line drawings |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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