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Item Details
| Title:
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CONTEMPORARY SELLING
BUILDING RELATIONSHIPS, CREATING VALUE |
| By: |
Mark W. Johnston, Greg W. Marshall |
| Format: |
Paperback |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0415523508 |
| ISBN 13: |
9780415523509 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
21 March, 2013 |
| Edition: |
4th Revised edition |
| Pages: |
440 |
| Description: |
Rev. ed. of: Relationship selling. 3rd ed. c2010. |
| Synopsis: |
Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall's Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: *'Expert Advice' chapter openers showing how each chapter's sales concepts are applied in the real world * In-chapter 'Ethical Dilemmas' that help students identify and handle effectively the numerous ethical issues that arise in selling * Mini-cases to help students understand and apply the principles they have learned in the classroom * Role-plays at the end of each chapter enabling students to learn by doing * Special appendices on selling math and developing a professional sales proposal * Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide.Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 . |
| Illustrations: |
80 black & white illustrations, 30 black & white line drawings |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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