MARKETING by Michael R. Solomon ( 9780131579101 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

MARKETING
REAL PEOPLE, REAL CHOICES

By:

Format:

Paperback

List price:	£45.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

013157910X

ISBN 13:

9780131579101

Publisher:

PEARSON EDUCATION (US)

Pub. date:

3 December, 2007

Edition:

5 International ed

Pages:

640

Description:

For the Principles of Marketing course. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.

Illustrations:

Illustrations (chiefly col.), map

Returns:

Returnable

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