pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
The item which you searched for has been replaced by a newer edition. To view details of the newer edition click here
Title: STRATEGIC MARKETING
By: David W. Cravens
Format: Paperback / softback

List price: £54.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0071263357
ISBN 13: 9780071263351
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Pub. date: 16 March, 2008
Edition: 9 ed
Pages: 752
Description: Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.
Returns: Returnable
Some other items by this author:
EXPORT STRATEGY: MARKETS AND COMPETITION
EXPORT STRATEGY: MARKETS AND COMPETITION
EXPORT STRATEGY: MARKETS AND COMPETITION
EXPORT STRATEGY: MARKETS AND COMPETITION (HB)
EXPORT STRATEGY: MARKETS AND COMPETITION (PB)
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION
MANAGING MARKETING INFORMATION (PB)
MANAGING MARKETING INFORMATION (RLE MARKETING) (HB)
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (HB)
MARKET-LED STRATEGIC CHANGE (PB)
MARKET-LED STRATEGIC CHANGE (PB)
MARKETING BUDGETING
MARKETING BUDGETING
MARKETING BUDGETING
MARKETING BUDGETING (HB)
MARKETING BUDGETING (PB)
MARKETING ORGANISATION
MARKETING ORGANISATION
MARKETING ORGANISATION
MARKETING ORGANISATION (PB)
MARKETING ORGANISATION (RLE MARKETING) (HB)
MARKETING STRATEGY AND COMPETITIVE POSITIONING
MARKETING STRATEGY AND COMPETITIVE POSITIONING (PB)
MARKETING STRATEGY AND COMPETITIVE POSITIONING (PB)
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (HB)
STRATEGIC MARKETING (PB)
STRATEGIC MARKETING (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT FOR THE PACIFIC REGION (PB)
TALES FROM THE MARKETPLACE (PB)
THE OXFORD HANDBOOK OF STRATEGIC SALES AND SALES MANAGEMENT (HB)
THE OXFORD HANDBOOK OF STRATEGIC SALES AND SALES MANAGEMENT (PB)



Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Ramadan and Eid al-Fitr A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
add to basket

Learning
That''s My Story!: Drama for Confidence, Communication and C... The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
add to basket