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Item Details
Title:
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MANAGING MARKETING INFORMATION
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By: |
Nigel Piercy, Martin Evans |
Format: |
Electronic book text |
List price:
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£30.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1317645340 |
ISBN 13: |
9781317645344 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
15 September, 2014 |
Series: |
Routledge Library Editions: Marketing |
Pages: |
238 |
Synopsis: |
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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