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Item Details
| Title:
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MARKETING BUDGETING
A POLITICAL AND ORGANISATIONAL MODEL |
| By: |
Nigel Piercy |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317652754 |
| ISBN 13: |
9781317652755 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
15 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
538 |
| Synopsis: |
This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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