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Item Details
Title:
MANAGING MARKETING INFORMATION
By:
Nigel Piercy, Martin Evans
Format:
Paperback
List price:
£43.99
Our price:
£39.59
Discount:
10
% off
You save:
£4.40
ISBN 10:
1138980315
ISBN 13:
9781138980310
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
26 November, 2015
Series:
Routledge Library Editions: Marketing
Pages:
246
Synopsis:
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Publication:
UK
Imprint:
Routledge
Returns:
Returnable
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