| Title:
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MARKETING STRATEGY AND COMPETITIVE POSITIONING
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| By: |
Graham J. Hooley |
| Format: |
Paperback |
| List price:
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£46.99 |
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further information.
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| ISBN 10: |
0273655167 |
| ISBN 13: |
9780273655169 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
29 October, 2003 |
| Edition: |
3 Rev ed |
| Pages: |
648 |
| Description: |
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. |
| Synopsis: |
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. |
| Illustrations: |
references, further reading |
| Returns: |
Returnable |