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Item Details
| Title:
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MARKETING ORGANISATION
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| By: |
Nigel Piercy |
| Format: |
Electronic book text |
| List price:
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£30.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317642708 |
| ISBN 13: |
9781317642701 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
19 September, 2014 |
| Series: |
Routledge Library Editions: Marketing |
| Pages: |
248 |
| Synopsis: |
Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines: The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between structure and informationOrganisational processes |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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