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Item Details
Title: EFFECTIVE MARKETING RESEARCH IN CANADA
By: H. Onur Bodur, William G. Zikmund
Format: Hardback

List price: £51.99


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ISBN 10: 0176252088
ISBN 13: 9780176252083
Publisher: CENGAGE LEARNING EMEA
Pub. date: 8 March, 2007
Pages: 528
Description: Reflects the changes in information technology that has taken place over the years. This title focuses on traditional marketing research methods.
Synopsis: "Effective Marketing Research In Canada" reflects the astonishing changes in information technology that have taken place in the last few years. While the book's primary focus is on time-honoured, traditional marketing research methods, its authors have worked diligently and carefully to make this book that reflects the practice of marketing research in our digital age.
Publication: UK
Imprint: Nelson Canada
Returns: Returnable
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