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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH
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| By: |
William G. Zikmund |
| Format: |
Paperback |
| List price:
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£54.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324548273 |
| ISBN 13: |
9780324548273 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
8 December, 2006 |
| Edition: |
International ed |
| Pages: |
432 |
| Description: |
Focuses on students as managers, not practitioners, of marketing research. This book addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm''s current and future needs. It is designed for instructors who prefer a more brief introduction to marketing research topics. |
| Synopsis: |
In response to market feedback, "Essentials of Marketing Research, 3rd", was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling "Exploring Marketing Research" text. "Essentials of Marketing Research" focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics. |
| Returns: |
Returnable |
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