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Item Details
| Title:
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EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION (WITH QUALTRICS CARD)
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| By: |
William G. Zikmund, Barry J. Babin |
| Format: |
Paperback |
| List price:
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£71.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0324788614 |
| ISBN 13: |
9780324788617 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
29 May, 2009 |
| Edition: |
International Edition |
| Pages: |
736 |
| Description: |
Deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. This text helps students learn about traditional types of marketing research, such as designing questionnaires, as well as the technological developments that facilitate marketing research. |
| Synopsis: |
EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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