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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH (WITH QUALTRICS, 1 TERM (6 MONTHS) PRINTED ACCESS CARD)
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| By: |
Barry J. Babin, William G. Zikmund |
| Format: |
Mixed media product |
| List price:
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£150.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1305263472 |
| ISBN 13: |
9781305263475 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 April, 2015 |
| Edition: |
6th edition |
| Pages: |
512 |
| Description: |
A complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, it equips readers with the core knowledge and skills needed to manage marketing research effectively. |
| Synopsis: |
ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research. |
| Publication: |
US |
| Imprint: |
CENGAGE Learning Custom Publishing |
| Returns: |
Non-returnable |
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