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Item Details
| Title:
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ESSENTIALS OF MARKETING RESEARCH, INTERNATIONAL EDITION (WITH QUALTRICS PRINTED ACCESS CARD)
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| By: |
Barry J. Babin, William G. Zikmund |
| Format: |
Mixed media product |
| List price:
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£61.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1133273432 |
| ISBN 13: |
9781133273431 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
24 April, 2012 |
| Edition: |
5th edition |
| Pages: |
480 |
| Synopsis: |
Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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