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Item Details
| Title:
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CAMPAIGN '96
A FUNCTIONAL ANALYSIS OF ACCLAIMING, ATTACKING AND DEFENDING |
| By: |
William L. Benoit, etc., Joseph R. Blaney |
| Format: |
Hardback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0275963616 |
| ISBN 13: |
9780275963613 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
24 November, 1998 |
| Series: |
Praeger Series in Political Communication |
| Pages: |
288 |
| Description: |
This work applies the functional theory of political campaign discourse to the 1996 presidential campaign, studying a range of message forms including, television spots, radio addresses and other speeches. Three types of rhetorical strategies are identified: acclaiming; attacking; and defending. |
| Synopsis: |
Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. Attacks can make the opponent seem worse, improving the source's apparent preferability. If attacked, a candidate can attempt to restore-or prevent-lost credibility by defending against that attack. As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks.It also examines all three parts of the campaign-primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Praeger Publishers Inc |
| Returns: |
Non-returnable |
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