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Item Details
Title: BUSH VERSUS KERRY
A FUNCTIONAL ANALYSIS OF CAMPAIGN 2004
By: William L. Benoit, Kevin A. Stein, John P. McHale
Format: Hardback

List price: £56.60
Our price: £50.94
Discount:
10% off
You save: £5.66
ISBN 10: 0820486752
ISBN 13: 9780820486758
Availability: This item will be printed on demand and will usually be dispatched within 10 days.
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Stock: Currently 0 available
Publisher: PETER LANG PUBLISHING INC
Pub. date: 1 March, 2007
Pages: 271
Synopsis: Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of political campaign communication. After an introduction and explication of political campaign communication theory, chapters investigate the content of candidate messages - for example, television spots, debates, webpages, and acceptance addresses - and media coverage of the campaign.
Publication: US
Imprint: Peter Lang Publishing Inc
Returns: Returnable
Some other items by this author:
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ACCOUNTS, EXCUSES, AND APOLOGIES (HB)
ACCOUNTS, EXCUSES, AND APOLOGIES (HB)
ACCOUNTS, EXCUSES, AND APOLOGIES (PB)
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CAMPAIGN '96 (HB)
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CANDIDATES IN CONFLICT (HB)
COMMUNICATING FOR CHANGE (HB)
COMMUNICATING FOR CHANGE (PB)
COMMUNICATION IN POLITICAL CAMPAIGNS
COMMUNICATION IN POLITICAL CAMPAIGNS (HB)
COMMUNICATION IN POLITICAL CAMPAIGNS (PB)
CONVERGENT MEDIA WRITING
CONVERGENT MEDIA WRITING: TELLING A GOOD (PB)
CRAFTING MESSAGES IN A MULTIMODAL MEDIA ENVIRONMENT: READINGS ON CONVERGENT WRITING
DIVINE APOLOGY (HB)
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PERSUASIVE ATTACKS ON DONALD TRUMP IN THE 2016 PRESIDENTIAL PRIMARY
PERSUASIVE ATTACKS ON DONALD TRUMP IN THE 2016 PRESIDENTIAL PRIMARY
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PERSUASIVE MESSAGES (HB)
PERSUASIVE MESSAGES (PB)
POLITICAL CAMPAIGN COMMUNICATION
POLITICAL ELECTION DEBATES
POLITICAL ELECTION DEBATES (HB)
POLITICAL ELECTION DEBATES (PB)
PRAEGER HANDBOOK OF POLITICAL CAMPAIGNING IN THE UNITED STATES (HB)
PRAEGER HANDBOOK OF POLITICAL CAMPAIGNING IN THE UNITED STATES [2 VOLUMES]
PRESIDENTIAL CAMPAIGNS IN THE AGE OF SOCIAL MEDIA (HB)
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READINGS IN ARGUMENTATION
READINGS IN ARGUMENTATION
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RISE AND FALL OF MASS COMMUNICATION
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SEEING SPOTS
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THE CLINTON SCANDALS AND THE POLITICS OF IMAGE RESTORATION
THE CLINTON SCANDALS AND THE POLITICS OF IMAGE RESTORATION (HB)
THE PRIMARY DECISION (HB)

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