 |
|
|
Item Details
| Title:
|
A FUNCTIONAL ANALYSIS OF POLITICAL TELEVISION ADVERTISEMENTS
|
| By: |
William L. Benoit |
| Format: |
Paperback |
| List price:
|
£42.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1498525350 |
| ISBN 13: |
9781498525350 |
| Publisher: |
LEXINGTON BOOKS |
| Pub. date: |
16 October, 2015 |
| Pages: |
284 |
| Synopsis: |
A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time. |
| Illustrations: |
27 tables, 4 graphs |
| Publication: |
US |
| Imprint: |
Lexington Books |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|