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Item Details
| Title:
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SEEING SPOTS
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| By: |
William L. Benoit |
| Format: |
Online resource |
| List price:
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£82.25 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0313003254 |
| ISBN 13: |
9780313003257 |
| Publisher: |
GREENWOOD PRESS |
| Pub. date: |
30 July, 1999 |
| Pages: |
252 |
| Synopsis: |
A study of presidential television spots from 1952 to 1996. More than 1600 spots are covered, from both primary and general campaigns. It uses the Functional Theory of Political Campaign Discourse, analyzing themes in spots such as acclaims, attacks and defences. |
| Publication: |
US |
| Imprint: |
Greenwood Press |
| Returns: |
Non-returnable |
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