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Item Details
| Title:
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PERSUASIVE MESSAGES
THE PROCESS OF INFLUENCE |
| By: |
William L. Benoit, Pamela J. Benoit |
| Format: |
Hardback |
| List price:
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£97.95 |
| Our price: |
£88.16 |
| Discount: |
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| You save:
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£9.79 |
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| ISBN 10: |
1405158204 |
| ISBN 13: |
9781405158206 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
18 December, 2007 |
| Pages: |
288 |
| Description: |
Persuasive Messages is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages. |
| Synopsis: |
Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and applicationOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messagesCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned actionTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politicsLecturer resources available at www.blackwellpublishing.com/benoit |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
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