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Item Details
| Title:
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GLOBAL MARKETING MANAGEMENT
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| By: |
Masaaki Kotabe, Kristiaan Helsen |
| Format: |
Paperback |
| List price:
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£192.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470505745 |
| ISBN 13: |
9780470505748 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
11 May, 2010 |
| Edition: |
5th International student edition |
| Pages: |
744 |
| Description: |
Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field. |
| Synopsis: |
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today . Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. |
| Illustrations: |
Illustrations, maps |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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