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Item Details
| Title:
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GLOBAL MARKETING MANAGEMENT
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| By: |
Masaaki Kotabe |
| Format: |
Paperback |
| List price:
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£43.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471755273 |
| ISBN 13: |
9780471755272 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 January, 1900 |
| Edition: |
4 Rev ed |
| Pages: |
704 |
| Description: |
Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing. |
| Illustrations: |
Illustrations (some col.), col. maps |
| Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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