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Item Details
| Title:
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MARKETING MANAGEMENT
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| By: |
Michael R. Czinkota, Masaaki Kotabe |
| Format: |
Hardback |
| List price:
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£82.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324022034 |
| ISBN 13: |
9780324022032 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
23 May, 2000 |
| Edition: |
College edition |
| Pages: |
624 |
| Description: |
This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. |
| Synopsis: |
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. |
| Illustrations: |
col. Illustrations |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Returnable |
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