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Item Details
Title:
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MARKETING MANAGEMENT
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By: |
Michael R. Czinkota, Masaaki Kotabe |
Format: |
Hardback |
List price:
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£82.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0324022034 |
ISBN 13: |
9780324022032 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
23 May, 2000 |
Edition: |
College edition |
Pages: |
624 |
Description: |
This text integrates a study of marketing and current business scenarios with E-commerce issues. Rather than create a single chapter on e-commerce, discussions are placed in appropriate chapters and related to all aspects of marketing. |
Synopsis: |
A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry explanations and unnecessary "extra" information. Theoretical and practical considerations are balanced throughout. Coverage of critical and contemporary marketing topics includes integration of e-commerce and a unique chapter on estimating marketing demand. |
Illustrations: |
col. Illustrations |
Publication: |
US |
Imprint: |
South-Western |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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