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Item Details
Title:
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INTERNATIONAL MARKETING
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By: |
Masaaki Kotabe, Kristiaan Helsen |
Format: |
Paperback |
List price:
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£47.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1118830288 |
ISBN 13: |
9781118830284 |
Publisher: |
JOHN WILEY & SONS INC |
Pub. date: |
12 September, 2014 |
Edition: |
International student edition |
Pages: |
624 |
Synopsis: |
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment |
Publication: |
US |
Imprint: |
John Wiley & Sons Inc |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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