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Item Details
| Title:
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INTERNATIONAL MARKETING
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| By: |
Masaaki Kotabe, Kristiaan Helsen |
| Format: |
Paperback |
| List price:
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£47.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1118830288 |
| ISBN 13: |
9781118830284 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
12 September, 2014 |
| Edition: |
International student edition |
| Pages: |
624 |
| Synopsis: |
* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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