| Title:
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EMERGING TRENDS, THREATS AND OPPORTUNITIES IN INTERNATIONAL MARKETING
WHAT EXECUTIVES NEED TO KNOW |
| By: |
Michael R. Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe |
| Format: |
Paperback |
| List price:
|
£18.95 |
| Our price: |
£17.06 |
| Discount: |
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| You save:
|
£1.89 |
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| ISBN 10: |
1606490354 |
| ISBN 13: |
9781606490358 |
| Availability: |
Usually dispatched within 1-3 weeks.
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| Stock: |
Currently 0 available |
| Publisher: |
BUSINESS EXPERT PRESS |
| Pub. date: |
20 April, 2009 |
| Pages: |
400 |
| Description: |
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place over the years in a series of articles compiled by the authors. |
| Synopsis: |
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors. |
| Publication: |
US |
| Imprint: |
Business Expert Press |
| Returns: |
Returnable |