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Item Details
Title: A JAPANESE ADVERTISING AGENCY
AN ANTHROPOLOGY OF MEDIA AND MARKETS
By: Brian Moeran
Format: Hardback

List price: £135.00
Our price: £121.50
Discount:
10% off
You save: £13.50
ISBN 10: 0700703314
ISBN 13: 9780700703319
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 4 July, 1996
Series: ConsumAsian Series
Pages: 350
Description: 'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Synopsis: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values.
Illustrations: Ill.
Publication: UK
Imprint: RoutledgeCurzon
Returns: Returnable
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A JAPANESE ADVERTISING AGENCY
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