LANGUAGE AND POPULAR CULTURE IN JAPAN by Brian Moeran ( 9781136916793 )

Item Details

Title:

LANGUAGE AND POPULAR CULTURE IN JAPAN

By:

Format:

Electronic book text

List price:	£75.00
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ISBN 10:

1136916792

ISBN 13:

9781136916793

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

7 September, 2010

Series:

Routledge Library Editions: Japan

Synopsis:

When this book was originally published it was the first work of its kind to examine the way in which language is used to express the 'myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as 'noodle westerns' and high-school baseball uphold the well-known ideologies of 'selflessness', 'diligence', 'compliance' and 'co-operation' typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese 'real' people in their own right, or merely a nation acting out a part written for them by Western civilisation?

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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