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Item Details
| Title:
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LANGUAGE AND POPULAR CULTURE IN JAPAN
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| By: |
Brian Moeran |
| Format: |
Electronic book text |
| List price:
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£32.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136916806 |
| ISBN 13: |
9781136916809 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 October, 2010 |
| Series: |
Routledge Library Editions: Japan |
| Pages: |
196 |
| Synopsis: |
When this book was originally published it was the first work of its kind to examine the way in which language is used to express the `myth' of advertising slogans and other popular cultural forms. By making use of general theories from the disciplines of anthropology, linguistics, media studies and semiotics, the book attempts to demystify Japanese culture as it has been hitherto presented in the West, and shows how such cultural forms as `noodle westerns' and high-school baseball uphold the well-known ideologies of `selflessness', `diligence', `compliance' and `co-operation' typically associated with the Japanese. Ultimately, the book poses the question: are those whom we call the Japanese `real' people in their own right, or merely a nation acting out a part written for them by Western civilisation? |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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