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Item Details
Title: EXPLORING CREATIVITY
EVALUATIVE PRACTICES IN INNOVATION, DESIGN, AND THE ARTS
By: Brian Moeran (Editor), Bo T. Christensen (Editor)
Format: Paperback

List price: £38.99
Our price: £35.09
Discount:
10% off
You save: £3.90
ISBN 10: 1107447178
ISBN 13: 9781107447172
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 25 June, 2014
Pages: 330
Description: Explores creativity and accompanying evaluative practices in a series of richly textured ethnographic case studies of creative industries.
Synopsis: Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical; others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.
Illustrations: 7 b/w illus. 1 table
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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