ETHNOGRAPHY AT WORK by Brian Moeran ( 9781845204976 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

ETHNOGRAPHY AT WORK

By:

Brian Moeran

Format:

Hardback

List price:

£145.00

Our price:

£130.50

Discount:

10% off

You save:

£14.50

ISBN 10:

1845204972

ISBN 13:

9781845204976

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

BLOOMSBURY PUBLISHING PLC

Pub. date:

1 September, 2006

Pages:

168

Description:

Follows the experiences of the author as a participant observer in the running of a Japanese advertising agency. This book reveals the behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm.

Synopsis:

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.

Illustrations:

black & white illustrations

Publication:

Imprint:

Berg Publishers

Returns:

Returnable

Some other items by this author:

A JAPANESE ADVERTISING AGENCY