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Item Details
| Title:
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A JAPANESE ADVERTISING AGENCY
AN ANTHROPOLOGY OF MEDIA AND MARKETS |
| By: |
Brian Moeran |
| Format: |
Paperback |
| List price:
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£49.99 |
| Our price: |
£48.49 |
| Discount: |
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| You save:
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£1.50 |
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| ISBN 10: |
0700705031 |
| ISBN 13: |
9780700705030 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
4 July, 1996 |
| Series: |
ConsumAsian Series |
| Pages: |
350 |
| Description: |
Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and between the agency and the client, and the agency and media. |
| Synopsis: |
This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellectually stimulating. By treating the Japanese as a more-or-less normal and rational people, it explodes the usual myths of exotic Japan and steps boldly into a global arena that embraces 'east' and 'west' in a new theory of values. |
| Illustrations: |
illustrations |
| Publication: |
UK |
| Imprint: |
RoutledgeCurzon |
| Returns: |
Returnable |
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