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Item Details
Title: PRINCIPLES OF CUSTOMER CARE AND SERVICE QUALITY
By: Colin Gilligan, Laurie Young
Format: Paperback

List price: £19.99


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 0750642041
ISBN 13: 9780750642040
Publisher: ELSEVIER SCIENCE & TECHNOLOGY
Pub. date: 15 September, 2000
Series: CIM Professional Development
Pages: 256
Description: An overview of the principles of customer care and service quality, designed for senior executive and international MBA markets. It questions many of the assumptions of relationship marketing and customer care theory and aims to synthesize the best practice thinking on the subject.
Publication: UK
Imprint: Butterworth-Heinemann Ltd
Returns: Non-returnable
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FROM PRODUCTS TO SERVICES
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INTERNATIONAL MARKETING
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INTERNATIONAL MARKETING (RLE INTERNATIONAL BUSINESS) (PB)
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MARKETING AND RETAIL PHARMACY
MARKETING AND RETAIL PHARMACY (PB)
MARKETING TECHNOLOGY AS A SERVICE (HB)
MARKETING THE PROFESSIONAL SERVICES FIRM
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SCENARIOS IN MARKETING
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SMALL BUSINESS TEACHING IN GREAT BRITAIN (PB)
STRATEGIC MARKETING MANAGEMENT
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STRATEGIC MARKETING MANAGEMENT (HB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING MANAGEMENT (PB)
STRATEGIC MARKETING PLANNING
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STRATEGIC MARKETING PLANNING (PB)
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THE MARKETER'S HANDBOOK
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