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Item Details
Title:
ADVANCES IN INTERNATIONAL MARKETING
By:
S. Tamer Cavusgil, Tage Koed Madsen (Editor)
Format:
Hardback
List price:
£85.99
Our price:
£85.99
ISBN 10:
0762301643
ISBN 13:
9780762301645
Availability:
This item will be printed on demand and will usually be dispatched within 10 days.
Delivery rates
Stock:
Currently
0
available
Publisher:
EMERALD PUBLISHING LIMITED
Pub. date:
20 March, 1996
Series:
Advances in International Marketing 8
Pages:
218
Description:
This series presents essays on topics in international marketing. Both theoretical/conceptual and empirical contributions are included.
Synopsis:
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
Publication:
US
Imprint:
JAI Press Inc.
Returns:
Non-returnable
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