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Item Details
Title: BORN GLOBAL FIRMS
A NEW INTERNATIONAL ENTERPRISE
By: S. Tamer Cavusgil, Gary Knight
Format: Paperback

List price: £18.95
Our price: £17.06
Discount:
10% off
You save: £1.89
ISBN 10: 1606490125
ISBN 13: 9781606490129
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: BUSINESS EXPERT PRESS
Pub. date: 30 June, 2009
Pages: 125
Description: Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
Synopsis: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Publication: US
Imprint: Business Expert Press
Returns: Returnable
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