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Item Details
Title:
ADVANCES IN INTERNATIONAL MARKETING
Volume:
v. 4
By:
S. Tamer Cavusgil (Editor)
Format:
Hardback
List price:
£85.99
Our price:
£85.99
ISBN 10:
1559381280
ISBN 13:
9781559381284
Availability:
This item will be printed on demand and will usually be dispatched within 10 days.
Delivery rates
Stock:
Currently
0
available
Publisher:
EMERALD PUBLISHING LIMITED
Pub. date:
16 November, 1990
Pages:
260
Synopsis:
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality essays that address various international marketing topics. Both theoretical and empirical contributions are included. While some contributors focus on managerial issues in international marketing, others take a public policy or a comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.The contributions featured in Advances in International Marketing tend to be longer than the typical journal article and may incorporate ideas, analyses or techniques considered too radical by other refereed journals. Individual volumes in the series have often featured papers selected from the annual meetings of the CIMaR (Consortium for International Marketing Research). All manuscripts submitted for publication undergo a double-blind peer review process.
Publication:
US
Imprint:
JAI Press Inc.
Returns:
Non-returnable
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