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Item Details
Title: REASSESSING THE INTERNATIONALIZATION OF THE FIRM
By: C.N. Axinn (Editor), P. Matthyssens (Editor), S. Tamer Cavusgil
Format: Hardback

List price: £103.99
Our price: £93.59
Discount:
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You save: £10.40
ISBN 10: 0762307951
ISBN 13: 9780762307951
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Publisher: EMERALD PUBLISHING LIMITED
Pub. date: 12 September, 2001
Series: Advances in International Marketing 11
Pages: 288
Description: "Reassessing the Internationalization of the Firm".
Synopsis: As the international behaviour of firms changes, so too must the theories used to describe, explain and predict that behaviour change. This volume is conceived as an exploration of the evolving nature of internationalization in the context of shifting environmental forces in an effort to: highlight the nature of firms' changing behaviours; explore the potential reasons for those changes; and propose new perspectives from which a more contemporary theory of internationalization can be developed. The papers in this volume examine the internationalization behaviour of a wide range of firms, from MNCs to SMEs, including firms from both developed and emerging economies. Consideration is given to the rapid internationalization of "born global" firms, to inward as well as outward internationalization and to the dynamic nature of internationalization at the beginning of the 21st century.
Publication: US
Imprint: JAI Press Inc.
Returns: Returnable
Some other items by this author:
A FRAMEWORK OF INTERNATIONAL BUSINESS (PB)
A FRAMEWORK OF INTERNATIONAL BUSINESS (PB)
ADVANCES IN INTERNATIONAL MARKETING (HB)
ADVANCES IN INTERNATIONAL MARKETING (HB)
ADVANCES IN INTERNATIONAL MARKETING (HB)
ADVANCES IN INTERNATIONAL MARKETING (HB)
ADVANCES IN INTERNATIONAL MARKETING (HB)
BORN GLOBAL FIRMS (PB)
CONDUCTING MARKET RESEARCH FOR INTERNATIONAL BUSINESS (PB)
CROSS-CULTURAL BUYER BEHAVIOR
CROSS-CULTURAL BUYER BEHAVIOR (HB)
CROSS-CULTURAL CHALLENGES OF MANAGING ''ONE BELT ONE ROAD'' PROJECTS (HB)
CROSS-CULTURAL CHALLENGES OF MANAGING ‘ONE BELT ONE ROAD’ PROJECTS
DEVELOPMENTS IN AUSTRALASIAN MARKETING (HB)
DOING BUSINESS IN DEVELOPING COUNTRIES (HB)
DOING BUSINESS IN EMERGING MARKETS
DOING BUSINESS IN EMERGING MARKETS (HB)
DOING BUSINESS IN EMERGING MARKETS (PB)
EXPORT MARKETING STRATEGY (PB)
GLOBALIZATION, THE MULTINATIONAL FIRM, AND EMERGING ECONOMIES
GLOBALIZATION, THE MULTINATIONAL FIRM, AND EMERGING ECONOMIES (HB)
INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (HB)
INTERNATIONAL BUSINESS (PB)
INTERNATIONAL BUSINESS: THE NEW REALITIES (PB)
INTERNATIONAL BUSINESS: THE NEW REALITIES -- GLOBAL EDITION
INTERNATIONAL BUSINESS: THE NEW REALITIES PLUS MYMANAGEMENTLAB WITH PEARSON ETEXT
INTERNATIONAL BUSINESS: THE NEW REALITIES, GLOBAL EDITION
INTERNATIONAL MARKETING AND PURCHASING (HB)
INTERNATIONAL PERSPECTIVES ON TRADE PROMOTION AND ASSISTANCE (HB)
INTERNATIONALIZING DOCTORAL EDUCATION IN BUSINESS (HB)
MARKETING IN ASIA PACIFIC AND BEYOND (HB)
NEW DIRECTIONS IN INTERNATIONAL ADVERTISING RESEARCH
NEW DIRECTIONS IN INTERNATIONAL ADVERTISING RESEARCH (HB)
REASSESSING THE INTERNATIONALIZATION OF THE FIRM
RELATIONSHIP BETWEEN EXPORTERS AND THEIR FOREIGN SALES AND MARKETING INTERMEDIARIES
RELATIONSHIP BETWEEN EXPORTERS AND THEIR FOREIGN SALES AND MARKETING INTERMEDIARIES (HB)
REVIVING TRADITIONS IN RESEARCH ON INTERNATIONAL MARKET ENTRY
REVIVING TRADITIONS IN RESEARCH ON INTERNATIONAL MARKET ENTRY (HB)
STUDY ABROAD
STUDY ABROAD (HB)
THOUGHT LEADERSHIP IN ADVANCING INTERNATIONAL BUSINESS RESEARCH
THOUGHT LEADERSHIP IN ADVANCING INTERNATIONAL BUSINESS RESEARCH (HB)
THOUGHT LEADERSHIP IN ADVANCING INTERNATIONAL BUSINESS RESEARCH (PB)

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