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Item Details
| Title:
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FOCUS GROUP INTERVIEWS IN EDUCATION AND PSYCHOLOGY
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| By: |
Sharon R. Vaughn, Jeanne Shay Schumm, Jane M. Sinagub |
| Format: |
Paperback |
| List price:
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£81.00 |
| Our price: |
£72.90 |
| Discount: |
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| You save:
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£8.10 |
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| ISBN 10: |
0803958935 |
| ISBN 13: |
9780803958937 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
18 January, 1996 |
| Pages: |
184 |
| Description: |
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed. |
| Synopsis: |
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.Using numerous examples, the authors show how to prepare for a focus group, create a moderator's guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs' of the techniques discussed. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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