pickabook books with huge discounts for everyone
pickabook books with huge discounts for everyone
Visit our new collection website www.collectionsforschool.co.uk
     
Email: Subscribe to news & offers:
Need assistance? Log In/Register


Item Details
Title: PROGRESS IN TOURISM MARKETING
By: Metin Kozak (Editor), Luisa Andreu (Editor)
Format: Electronic book text

List price: £75.00


We believe that this item is permanently unavailable, and so we cannot source it.

ISBN 10: 1136371486
ISBN 13: 9781136371486
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 7 June, 2007
Pages: 326
Synopsis: The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement. The structure is based upon the inclusion of an introduction and four main parts, namely IT marketing, destination competitiveness, image measurement, and consumer behaviour. There is a brief introduction for each part prior to the discussion of specific chapters just to make the readers familiar with their content. The editors believe that there is a need for information on how to better apply both traditional and contemporary marketing tools in order to be more competitive within the international arena.Metin Kozak serves as an Associate Professor of Marketing in the School of Tourism and Hotel Management, Mugla University, Turkey. Also, he is a visiting fellow in the Department of Marketing, University of Namur, Belgium. Following a successful career within the last five years (since the approval of PhD degree in 2000), Metin has received two awards to mark his achievements. In 2001, his PhD dissertation on benchmarking was nominated, by the EFQM- EU, among the best three PhD studies on TQM. In 2004, by a committee of the Turkish Tourism Investors' Association, he was awarded the grand prize of the tourism researcher of the year 2003 in Turkey. He has published mainly in tourism journals and authored a book on Destination Benchmarking. His main research interests focus on consumer behavior, benchmarking, competitiveness, cross-cultural research, destination management and marketing, and European tourist markets. Luisa Andreu is Assistant Professor of Marketing in the Department of Marketing, University of Valencia, Spain. She obtained her Master's degree in Tourism from the International Centre for Tourism, Bournemouth University, UK, and a Ph.D. in Business Administration from the University of Valencia, Spain. She is a member of the Spanish Association of Scientifics in Tourism. She has published various articles in Annals of Tourism Research, Tourism Management, European Journal of Marketing, Journal of Travel and Tourism Marketing, among others. She has presented papers at several conferences organized by the European Marketing Academy, Academy of Marketing Science, CPTHL, and State of the Art: Tourism. She has also involved in numerous academic and industrial projects. Her research interests include consumer behavior and cross-cultural issues in service marketing.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING
ADVANCES IN TOURISM DESTINATION MARKETING (HB)
ADVANCES IN TOURISM DESTINATION MARKETING (PB)
ASPECTS OF TOURIST BEHAVIOR (HB)
CO-CREATION AND WELL-BEING IN TOURISM (HB)
DESTINATION BENCHMARKIN (HB)
DESTINATION COMPETITIVENESS, THE ENVIRONMENT AND SUSTAINABILI (HB)
DESTINATION MARKETING
DESTINATION MARKETING
DESTINATION MARKETING
DESTINATION MARKETING (HB)
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR
HANDBOOK OF TOURIST BEHAVIOR (HB)
HANDBOOK OF TOURIST BEHAVIOR (PB)
HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELLBEING - HANDBOOK ON TOURISM, PUBLIC HEALTH AND WELL-BEING (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS
MANAGING AND MARKETING TOURIST DESTINATIONS (HB)
MANAGING AND MARKETING TOURIST DESTINATIONS (PB)
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS
MARKETING INNOVATIONS FOR SUSTAINABLE DESTINATIONS (HB)
NON-INVASIVE BRAIN STIMULATION: NEW PROSPECTS IN COGNITIVE NEUROREHABILITATION
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING
PROGRESS IN TOURISM MARKETING (HB)
SUSTAINABILITY OF TOURISM (HB)
TOURISM AND HOSPITALITY MANAGEMENT
TOURISM AND HOSPITALITY MANAGEMENT (HB)
TOURISM DEVELOPMENT (HB)
TOURISM ECONOMICS (HB)
TOURISM ECONOMICS (HB)
TOURISM MARKETING (HB)
TOURISM RESEARCH (HB)
TOURISTS' BEHAVIORS AND EVALUATIONS
TOURISTS' BEHAVIORS AND EVALUATIONS (HB)
TOURISTS' PERCEPTIONS AND ASSESSMENTS
TOURISTS' PERCEPTIONS AND ASSESSMENTS (HB)

TOP SELLERS IN THIS CATEGORY
BTEC First in Travel & Tourism Student Book (Paperback)
By: Rachael Aston, Nicola Appleyard, Gillian Dale
Pearson Education Limited
Our Price : £29.13
more details
Tour Operators and Operation (Paperback)
By: Jacqueline Holland, David Leslie
CABI Publishing
Our Price : £28.80
more details
Events Management (Paperback / softback)
By:
SAGE Publications Ltd
Our Price : £40.79
more details
Tourism (Paperback / softback)
By:
Goodfellow Publishers Limited
Our Price : £31.44
more details
Researching Hospitality and Tourism (Paperback)
By: Bob Brotherton
SAGE Publications Ltd
Our Price : £33.99
more details
BROWSE FOR BOOKS IN RELATED CATEGORIES
 ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
 industry & industrial studies
 service industries
 tourism industry


Information provided by www.pickabook.co.uk
SHOPPING BASKET
  
Your basket is empty
  Total Items: 0
 

NEW
Ramadan and Eid al-Fitr
By: SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
add to basket

Learning
That''s My Story!: Drama for Confidence, Communication and C...
By: ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
add to basket