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Item Details
Title:
TOURISTS' BEHAVIORS AND EVALUATIONS
By:
Arch G. Woodside (Editor), Metin Kozak (Editor)
Format:
Hardback
List price:
£97.99
Our price:
£97.99
ISBN 10:
1784411728
ISBN 13:
9781784411725
Availability:
This item will be printed on demand and will usually be dispatched within 10 days.
Delivery rates
Stock:
Currently
0
available
Publisher:
EMERALD PUBLISHING LIMITED
Pub. date:
31 July, 2014
Series:
Advances in Culture, Tourism and Hospitality Research 9
Pages:
152
Description:
Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and Kozak
Synopsis:
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?
Publication:
UK
Imprint:
Emerald Publishing Limited
Returns:
Non-returnable
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