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Item Details
| Title:
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TOURISTS' BEHAVIORS AND EVALUATIONS
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| By: |
Arch G. Woodside (Editor), Metin Kozak (Editor) |
| Format: |
Hardback |
| List price:
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£97.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1784411728 |
| ISBN 13: |
9781784411725 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
31 July, 2014 |
| Series: |
Advances in Culture, Tourism and Hospitality Research 9 |
| Pages: |
152 |
| Description: |
Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a behaviorstoevaluations perspective in tourism and customer research. The thirteen papers in the volume include "the general theory of guest evaluations of service design/performances" by Woodside and Kozak |
| Synopsis: |
The authors propose that complexity theory holds great promise in improving understanding of guests' evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers' carbon offsetting behavior? What can the zone of tolerance and importanceperformance analysis (IPA) techniques tell us about the evaluations of convention delegates' perceptions of products and services? How can a "slow city" motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences? |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |
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