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Item Details
| Title:
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DESTINATION MARKETING
AN INTERNATIONAL PERSPECTIVE |
| By: |
Metin Kozak (Editor), Nazmi Kozak (Editor) |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1317517806 |
| ISBN 13: |
9781317517801 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
23 October, 2015 |
| Series: |
Routledge Advances in Tourism |
| Pages: |
192 |
| Synopsis: |
This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing. |
| Illustrations: |
7 Line drawings, black and white; 5 Halftones, black and white; 13 Tables, |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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